We here at The First Wife are always on the prowl for new local talent to brag about, and this city is chock full of it! We recently came across five new brands that We just had to share with you. We found everything from bags and t-shirts, to gowns and sport bras, all from the hottest local labels. Have a gander and maybe you’ll discover your new fave brand!

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Laykh

We all know Hong Kong ladies love their bags, so we were quick to welcome Laykh (pronounced lake) to the local satchel scene! Kashish Hemnani creates designs that are influenced by the women in her life – she even names them after them. She’s teamed up with a host of fashionable HK female bloggers to launch a line of bespoke bags for her Spring Summer ’15 collection. Perhaps you like the “Christing”, a boho bucket bag in a rich brown python, or maybe your prefer the “Jasmine”, a hearty satchel with a cross-body strap made of black ostrich and matte python belly. The “Cindie” might be just the pop of colour you need in your clutch wardrobe.

Need something that changes with your plans? Try the “Sabrina”, named after yours truly, that transitions from a satchel, to a cross-body, to a backpack in a refreshing bright white ostrich skin! All hides are sourced from the finest tanneries in Italy. Kashish won’t rest until your bag is perfect, so give her a shout and get the bag of your dreams now!

Make sure you join Kashish and the featured bloggers, AKA the #LaykhLadies,  for the official launch of the brand today – Tuesday from 5-7pm at Marriage Maestros, 127 Wellington Street. You can also shop the pop up in that same location from March 17-19 from 11am-7pm. See you there! More details here.

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Sarah Lai

Financier by day and dress designer by night, Sarah Lai is a modern day female superhero. With a quick change of clothing (preferably not in a phone booth!), Sarah settles in front of her sketches and begins to unveil her superpower. What is it you ask? Designing clothes that are both modern and retro that can worn by women of all ages. It’s not a simple task, but she manages to do it with ease. Pieces are in clean, crisp cuts with architectural elements and are created in a range of textured fabrics that are sure to draw the eye in a flash! This season her stand out piece is an exaggerated black dress with a fitted shift-style top and a voluminous skirt with contrasting pleated colours – adding a dramatic 50s cheerleader vibe. Is it a bird, is it a plane, no – it’s the money flying out of my wallet in exchange for this gorgeous garment!

Available at D-Mop, G/F, 11-15 On Lan Street, Central, HK and at The Refinery at PMQ, 35 Aberdeen Street, Central, Hong Kong.

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Dress in Print

You may think this brand is all about printed dresses, but you would only be half right. Prints are for sure the name of the game, but there is a lot more than frocks to be had. We love the easy to wear, whimsical, animal-printed chiffon scarves in artistic digital and hand drawn prints. The latest collection is certain to up your workout wardrobe, as the pieces are all beautifully printed with everything from flowers to water to hands tying a shoelace! And yes, if it is a frock you fancy then Dress in Print can certainly hook you up. The dresses featured are fitted on top with an a-line hem, making them flattering for almost every figure. A panel of pleating hides the print, revealing it when you walk and move.

Available online here and at these locations in Hong Kong.  

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SAU
Team Sassy recently borrowed the full range of SAU dresses for a shoot (stay tuned!) and we were stunned with the collection! Squeals of delight were heard around the room as each girl emerged in a new look. It was hard to choose if the royal blue a-line was the favourite, or if the red, long sleeved lace number was the winner. Jaws dropped when Sassy Managing Editor Dervla appeared in a two-piece lace crop top and ball-gown midi skirt combo! No matter the shape or size of the Sassy lady donning the garment, they looked incredible. These are dresses made to impressand we know that this brand is going to be one to watch in HK and beyond

Available online here – look out for SAU at various pop-up events around town too!

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Rong
Sometimes things in HK can get a bit lost in translation. Rong is a new t-shirt line that pokes fun at this near daily occurrence with its line of witty t-shirts made for the long-term expat, the tongue-in-cheek local, or the in-the-know tourist. Right now you can only order the shirts online, but I hear that shops are clamouring to put this brand on their shelves. Until then, shop the site, but be sure to spend some time clicking all the tabs as there are treasures to be found in the way of comic strips, videos, and even a tattoo consultation service! I recently had a private viewing of the range and was very impressed with the thickness and softness of the cotton used for the shirts. There is also a good bit of stretch ensuring a flattering fit. The inside tag gives you the translation of the shirt so you are never left with “No Meaning”… Funnily enough, that’s the shirt I walked away with!

Available online here.

Now your shopping list is all sorted! I’ll keep my eyes peeled for new Hong Kong designers and local labels to watch, and if you hear of any please be sure to let me know on Twitter – @sabrinasikorahk. Happy shopping Sassy ladies!

Check out this and more at Sassy Hong Kong!